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Yaomin Zhang

Lecturer
International Business, Entrepreneurship, and Marketing (IBEM)
Yaomin Zhang

Yaomin Zhang

Lecturer
International Business, Entrepreneurship, and Marketing (IBEM)

Yaomin's research investigates organisational complexities governing digital architecture, especially relating to platforms and sharing communities. Her research bridges sociological theories with information systems, responding to how can social relationships be deployed for platform multi-value creation, and how do digitally-materialised evaluations influence platform legitimacy and evolution. Yaomin teaches information systems in organisations at undergraduate level.

Contact Information

Room: Student Hub 02.028
Âé¶¹Íø Business School
185 Stranmillis Road
Belfast
BT9 5EE

  •    yaomin.zhang@qub.ac.uk
  •    +44 (0)28 9097 2532
  •   
  •   
  •   

Responsibilities

Examination Officer (MBA and PGCert Operations and Supply Chain)

Education

PhD (University of Manchester)

Keywords

organisational complexity; digital architecture; hybrid governance; collaborative relations; platform governance; strategic change

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Âé¶¹Íø Business School
185 Stranmillis Road
Belfast
Northern Ireland
BT9 5EE

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