Education
PhD (KAIST College of Business)
Keywords
Marketing strategy; New technology; Digital transformation; Business analytics; Empirical modelling
All Academic Staff Profiles
Sol Lee
LecturerInternational Business, Entrepreneurship, and Marketing (IBEM)
Sol's research explores the impact of emerging technologies on marketing, with a focus on diversity, equity, and inclusion. By addressing both the opportunities and challenges these technologies present, she aims to provide practical insights for real-world applications and advancing the understanding of technology's role in Marketing.
Contact Information
Room: 02.032 RHÂ鶹Íø Business School
185 Stranmillis Road
Belfast
BT9 5EE