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Research - Industry
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The Multicultural market has become an important opportunity for the real estate and financial services community. As a result we are finding more and more research being done by major industry participants, consulting firms and leading universities and providing this information to our members.
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INDUSTRY RESEARCH
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“Multicultural Markets – The Next Economic Powerhouse”
October 24, 2007
Dr. Oscar Gonzales presented “Multicultural Markets – The Next Economic Powerhouse” at the Santa Clara 5th Annual Tech up to Diversity event. Download a copy of Dr. Gonzales's presentation that includes consumer insights and trends of the Multicultural home-buyer market.
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“Business Fundamentals for Multicultural Markets” Part I
July 19, 2007
Dr. Oscar Gonzales presented “Business Fundamentals for Multicultural Markets” on behalf of Stewart Title’s Community Forward Orientation to San Francisco (Bay Area) Real Estate Professionals. Download a copy of Dr. Gonzales presentation that includes shared cultural nuances and consumer trends unique to traditionally underserved home-buyer markets.
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“Business Fundamentals for Multicultural Markets” Part II
July 19, 2007
Dr. Oscar Gonzales presented “Business Fundamentals for Multicultural Markets” on behalf of Stewart Title’s Community Forward Orientation to San Francisco (Bay Area) Real Estate Professionals. Download a copy of Dr. Gonzales presentation that includes shared cultural nuances and consumer trends unique to traditionally underserved home-buyer markets.
* Read More
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Chase Emerging Market and Affordable Lending Team
June 13, 2007
Dr. Oscar Gonzales presented on the “Recipes for Success in the Multicultural Markets” on behalf of Chase Emerging Market and Affordable Lending Team to Phoenix Real Estate Professionals. Dr. Gonzales shared insights on how the Multicultural Markets can make you productive in a Real Estate changing market place.
June 2007
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CLICK HERE FOR INDUSTRY RESEARCH ARCHIVES
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MULTICULTURAL INSIGHTS
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Volume 2 Issue 11 - Week of July 21st, 2008
•The State of the Multicultural Homebuyer in Today's Housing Market
•FACTOID - LATINO WORKERS BY THE NUMBERS
•The Changing Face of the U.S. Consumer
•Building Trust in Troubling Times
•He's Magic - Former Lakers Star's Urban-Development Venture Grows Into an Empire...
•Newcomers by Numbers
•Guatemalan Women Kick Aside Constraints in the U.S.
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Volume 2 Issue 10 - Week of June 23rd, 2008
•Multicultural: A Specialty Market in the Real Estate Community
•Chinese Immigrants Increase Philanthropy in Their New Homeland
•Broadening Minds - The Gonzales Group Works to Educate the Industry on the Multicultural Consumer Base
•The Color of Credit
•Switching Languages Can Also Switch Personality
•New Chinatown grows in Far East San Gabriel Valley
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The Changing Face of the U.S. Consumer
A big share of future spending growth may come from the 26 million households headed by people under 35.
Building Trust in Troubling Times
Staff at J.C. Marshall Financial Services, Inc., sees the opposite happening. So they want to educate wary potential homebuyers about the realities of the market and get them into their first homes.
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