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Insights and Ideas - Books

The Gonzales Group recommends the following books. These books contain valuable information that can assist with Multicultural initiatives.



RECENT INSIGHTS AND IDEAS BOOKS

Immigrants and Boomers: Forging a New Social Contract for the Future of America

April 30, 2008
Author: Dowell Myers

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Manifest Destinies: The Making of the Mexican American Race

March 26, 2008
What few people today talk about is that, according to Gomez, most of the former Mexican citizens joined American society involuntarily, not as immigrants, but as people conquered in war. She examines, in the 243 pages of the book, the origins of Mexican Americans as a racial group in the United States, and the irregular meanings of race and law in the nineteenth century.

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Ex Mex: From Migrants to Immigrants

March 26, 2008
Through Castañeda, we learn who the newest generation of immigrants from Mexico is, why they’ve chosen to live in the United States, where they work, and what they ultimately hope to achieve.

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Mongrels, Bastards, Orphans, and Vagabonds

March 26, 2008
Author: Gregory Rodriguez

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CLICK HERE FOR BOOKS ARCHIVES    



GONZALES GROUP RESEARCH

2007 Top 20 U.S. Metro Areas for Multicultural Market Opportunity - Median Income

Download a copy of the 2007 Top 20 U.S. metro areas based on Multicultural Median Income. Our goal is to provide information that will empower real estate and financial service professionals to be successful with Multicultural consumers.

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2007 Top 20 Metro Areas for Multicultural Market Opportunity -- Population

Download a copy of the 2007 Top 20 U.S. metro areas based on Multicultural population. Our goal is to provide information that will empower real estate and financial service professionals to be successful with Multicultural consumers.

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PRESS ROOM

The Changing Face of the U.S. Consumer
A big share of future spending growth may come from the 26 million households headed by people under 35.

Building Trust in Troubling Times
Staff at J.C. Marshall Financial Services, Inc., sees the opposite happening. So they want to educate wary potential homebuyers about the realities of the market and get them into their first homes.


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