Developing a Multicultural Sales Strategy in a Changing Environment

This eight-hour advanced course takes real estate and financial service organizational leaders through the steps of formulating a comprehensive sales strategy to effectively reach the Multicultural consumer.

The course walks participants through the following:

1. Assessment - Examine the key drivers that the organization must address to initiate a Multicultural strategy.
   
   
2. Environmental Scan - Identify the implications of what is happening in the current economy, demographics, technology, regulatory, competition and real estate work forces.
   
   
3. Forecasting the Future - Determine how organizations accommodate these dynamics and how they execute.
   
   
4. Organizational Culture - Seek commitment and acceptance for targeting the Multicultural market.
   
   
5. Define Strategic Direction - Formulate a mission statement, vision statement, and begin to design the future organizational model.
   
   
6. Setting Measurable Goals and Execution - Key strategic objectives that can measure the success of the Multicultural initiative.

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