Building a High-Performance Multicultural Sales Team

This eight-hour course takes real estate and financial service professional teams beyond awareness of the Multicultural market opportunity to actionable real estate sales skills to increase production for your organization.

The course provides the learner with:

• Case Study of Multicultural Market Opportunity - review of the Gonzales Group "Business Fundamentals for Today's Multicultural Markets" course
• Understanding organizational culture - Are you ready and committed to targeting the Multicultural potential?
• Defining the strategic intent of your Multicultural initiative
• Defining the elements and characteristics of your organization for the Multicultural markets
• Defining the Multicultural target audience
• Understanding the competition
• Techniques on how to mobilize senior management
• Processes and Support for pipeline management
• Having the internal infrastructure capabilities (fulfillment)
• Sales training and marketing support dedicated to the Multicultural markets
• Vendor partners - Can my partners provide a positive customer experience for my Multicultural customer? Do they understand and have multilingual service representatives?
• Recruitment and Retention

Contact Us for more information.