Reaching new markets with old mindsets is difficult. At the Gonzales Group we are well aware of the challenges that trade associations and their members face when fundamentally changing the way business is conducted, especially when their members and their members' customer base is changing rapidly from a language and cultural perspective.

The Gonzales Group team has over 20 years of experience with trade associations and all facets of organizational management, including implementing for-profit subsidiaries, budgeting, volunteer management, and leadership training. Our team members are past recipients of the American Society of Association Executives' (ASAE) "Associations Advance America" award and were nationally recognized for their financial restructuring of non-profit trade associations.

The Gonzales Group can provide sound guidance and assist in implementing proven strategies that help diversify the volunteer leadership and establish Multicultural outreach to the growing Multicultural membership that is often overlooked for participation on committee appointments.

More importantly, we help associations help their members when they undertake a Multicultural initiative. We help associations demonstrate a strong commitment to Multicultural community trusteeship and association development. We have the proven ability to achieve consensus and buy-in from staff, board members, and volunteers for critical initiatives.

With our extensive network, we can connect associations with financial and in-kind sponsors that are looking for partners that share in their goal of serving the Multicultural member.

Non-Profit Institutions

Nonprofit Housing organizations tackle our biggest social problems, usually without adequate resources. As the Gonzales Group we aspire to help this sector help others.

Nonprofit Housing organizations, alliances and the public sector all work to provide a better way of life for each of us.

The Gonzales Group assists these organizations in helping bridge the gap in education and assistance for low-income and underserved populations, in order to help empower them to become homeowners.

Contact Us for more information.