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Homebuilders
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At the Gonzales Group, we understand that organizations are often not equipped or structured to accommodate a Multicultural outreach which often leads to costly economic and relational mistakes for homebuilders.
Nationwide, Multicultural workers make up anywhere from 25 - 80 percent of the new home construction work force, and Multicultural homebuyers are visiting model homes and buying at a much higher rate than in the past. Educating the Multicultural home buyer about the buying and financing process, in the language which the home buyer prefers to communicate, is critically important to help close the communication gap that can affect sales and satisfaction.
The Gonzales Group team has extensive experience in working with both national and local builders and contractors in helping them understand the language and cultural barriers they face when constructing homes for the Multicultural homebuyer. The question that many builders ask is not whether or not to accommodate these cultural dynamics in their building designs, but how do they do it.
We help builders understand the cultural dynamics that come into play when designing homes, planning communities, developing mortgage and financial services, and creating effective sales and marketing programs that support and attract the lifestyles of the Multicultural home buyer.
The Gonzales Group can provide this type of in-depth demographic multi-market intelligence as well as work with our long-standing national contacts in the building and real estate industry to maximize concept to contact.
Contact Us for more information.
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